01The logo
Sunny PelicanBAKERY!!!~ since forever ~
Clip art, three fonts and a rainbow. Nobody remembers it.
01The logo
SP
Sunny PelicanBAKERYOne mark, one typeface, colors that taste like the shop.
Organic Branding · Melbourne, Florida
How the world views your brand matters.
Branding, websites, SEO and social media for small businesses and nonprofits across Brevard County and beyond.
Organic branding
Brands grown, not bought.
Strategy first, then the look. Your logo, website, Google listing and social pages planted to work together, so people see one clear brand everywhere they find you.
Come on in.
Every project starts with a free, face-to-face conversation.
Why Outerspection
We help businesses create, capture and retain eyes on their brand.
Most small businesses don’t need more marketing. They need branding that connects all the dots, so every dollar they spend points the same way. That’s why Outerspection starts with how the world sees you, then builds everything to match.
- 25+years in branding and marketing
- 2013growing brands in Melbourne
- 1:1hands-on, face-to-face service
Outer · spection
How the world sees a brand, before and after.
Illustration only: Sunny Pelican Bakery is a made-up business, not a client.
02Business card
SUNNY PELICAN BAKERY
Breads * Cakes * Pies * Cookies * Catering * Weddings * Parties
CALL NOW 321-555-0142
sunnypelicanbakery2019@...
Everything at once, so nothing stands out.
02Business card
SP
Sunny PelicanBakeryRosa DelgadoOwner and baker321-555-0142
Clean, warm and easy to keep in a wallet.
03Website
UNDER CONSTRUCTION
Home | Menu | Pics | Guestbook
Welcome to our website!! Call for prices. Best viewed in Internet Explorer.
Hard to read on a phone and no way to order.
03Website
Fresh from the oven, every morningOrder for pickup
Fast, mobile-first and one tap from an order.
04Google
bakery near me
Sunny Pelican BakeryNo photos yet
Hours: not listed
Website: none
Searchers skip a listing that looks closed.
04Google
bakery near me
Sunny Pelican Bakery
Open now · Closes 6 PM
WebsiteDirectionsCall
Photos, hours and one-tap actions that match the brand.
05Social post
SALE SALE SALE
everything 10% off this weekend only!!! come by!!! share!!!
Shouting, with nothing that says who you are.
05Social post
Sourdough SaturdaysOut of the oven at 7
Recognizable before anyone reads the name.
What we do
Everything your brand needs to grow.
Pick one service or let us plan the whole garden. Discounts for nonprofits and veterans.
Brand identity and logos
Logos, colors, fonts and a brand voice, built on real market research and discovery so your look means something.
WordPress website design
Custom sites that match your brand, plus care plans for updates and security, and training so you can edit it yourself.
Local SEO
Show up when Brevard searches for what you do: Google Business Profile, on-page SEO, local listings and SEO audits.
Social media marketing
Facebook and Instagram pages designed and managed: posts, engagement and a steady calendar that sounds like you.
Graphic and print design
Business cards, brochures, banners, event tablecloths, car magnets and name badges that look like they belong together.
Marketing strategy and consulting
A brand intervention for businesses that have outgrown their look: what’s working, what isn’t and a plan to connect it all.
Who we help
Local businesses and nonprofits with something worth seeing.
From a first logo to a full rebrand, Outerspection works with the people who keep the Space Coast running.
- Home services and trades
- Real estate
- Health and senior care
- Coaches and counselors
- Nonprofits
- Outdoor and recreation
- Veteran-owned businesses
- New businesses
Meet the founder
Hi, I’m Cynthia Dale.
My obsession with brands and marketing campaigns began during five years in New York City, where I got to see seasonal and yearly campaigns for household brands up close. I spent time in South Florida on major charity events and projects, then brought it all home to the Space Coast.
I started Outerspection in 2013 to give small businesses and nonprofits a real voice for their brand. Too many were spending hard-earned money on marketing that didn’t connect. I wanted to fix that, face to face.
When I’m not growing brands, I’m happiest in a garden, ideally with a few chickens and cats around. Turns out the same rules apply: good roots, patience and a little sunshine every day.
- Woman owned and operated
- Nonprofit and veteran discounts
- Melbourne, FL
Our work
The portfolio is still growing.
Twelve years of logos, websites, Facebook pages, banners and total brand makeovers are being gathered into case studies. Until then, see the latest work on Facebook.
See our work on FacebookFree consultation
Let’s build a brand that gets noticed.
Tell us a little about your business and what you need. We’ll set up a time to talk, in person or over the phone.
- Call or text321-292-9040
- EmailOuterspection@gmail.com
- HoursMonday to Friday, 9 to 5
- StudioMelbourne, Florida